Our Work

Sales and Account Managers

The Expert

Ed Rossiter

Founder & Group CEO

The Client

Wayflyer is a global fintech company that provides growth financing solutions to eCommerce businesses. Founded in Ireland in 2019, the company experienced rapid expansion, growing from a team of 10 to over 500 employees worldwide by the end of 2022.

The Challenge

With exponential growth came significant hiring challenges. Wayflyer needed to rapidly scale its Go-To-Market (GTM), Finance, Technology, and Data teams across multiple regions, including Ireland, mainland Europe, and the United States. The company faced:

– High-volume hiring needs within a tight timeframe.

– A need for top-tier executive talent in new global markets.

– A structured and scalable hiring process to support their ambitious growth plans.

Our Approach

Phoenix Search partnered with Wayflyer as their primary executive search firm, implementing a tailored Recruitment Process Outsourcing (RPO) model for a three-month period. Our strategy included:

– Market Intelligence & Talent Insights: Conducted in-depth market research to map the talent landscape across Ireland, Europe, and the U.S.

– High-Volume Executive Search: Sourced, screened, and interviewed top candidates, managing the first-round selection process.

– Global Talent Pipelining: Built a strong pipeline of high-caliber professionals for key GTM, Finance, Technology, and Data roles.

– Offer & Closing Support: Assisted in salary benchmarking, negotiations, and offer management to secure top talent.

Results

– 70+ hires completed across Ireland, Europe, and the U.S.

– Successful U.S. market entry, with key hires establishing Wayflyer’s Atlanta office.

– 50+ professionals hired within a three-month period.

– Significant reduction in time-to-hire through our streamlined RPO model.

– Enhanced employer brand perception, positioning Wayflyer as a premier employer in fintech.



Phoenix’s expertise in executive search, talent intelligence, and market insights allowed Wayflyer to scale efficiently and strategically. Our consultative approach, coupled with deep fintech industry knowledge, ensured that the company had access to the right talent at the right time, globally.

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